Veteran-led AI strategy
Built by those who have been there
We are a collective of seasoned strategists, marketers, creatives and engineers defining AI strategy through custom ecosystems and a business-first lens.
The “why”
Most business software is built by people who have never hit a sales target, managed a budget, or scaled a brand.
We started Hyper because we’ve been in your seat. We watched the market flood with non-stop spam emails for siloed AI tools – generic products that lack a roadmap, answer one AI need, and fail to capture the nuances of business reality.
We saw the gap and built an ecosystem of products, designed to master the three critical touchpoints of the new AI economy: Visibility, Recommendation, and adapting to the evolving AI search (learn about the Agentic Shift). Our products work together, sharing intelligence to solve our clients high-stakes challenges, goals, and are tailored to your specific business needs.
We arm our partners with a strategic blueprint and the products to own their authority and win in the recommendation economy.
The who
We are a team of strategists who understand that one new app isn’t a solution – it’s just one more tab you have to keep open. Because we come from the world of high-growth business, we don’t just look at your software. We look at your entire operation. We don’t ask, “What should this button do?” We ask, “How does this help you win?”
The founding partners
Fredrik Kridahl, Co-Founder
A veteran business leader with 25 years of experience across retail, SaaS, and strategic innovation. Specializes in bridging the gap between technical execution and high-level business growth.
Shawn Roberts, Co-Founder & CEO
A strategic leader with 23 years of agency-side experience, with focus on transforming brand strategy into high-impact marketing and business development to navigate complex market shifts.
Sweden’s first strategic partner dedicated to Agentic Commerce.
Founded in Stockholm in March 2025, Hyper Agency was built specifically around Agentic Commerce.
We help companies prepare for a new era of commerce in which AI agents increasingly discover, evaluate, recommend and transact on behalf of customers.
Unlike traditional ecommerce, marketing and technology agencies that have added AI or agentic services to established offerings, Hyper Agency was founded around this emerging category from the beginning.
Our work spans the full journey from strategy and architecture to custom development, deployment and ongoing operation.
We believe the shift toward agent-mediated commerce represents a fundamental change in how businesses will be discovered, evaluated and selected online. Our role is to help ambitious companies understand that shift, build the systems required to participate in it, and establish a durable advantage as the ecosystem develops.
Stockholm, Sweden · Established March 2025
The Hyper philosophy
Real tools for real needs
We only build things that solve an actual problem. If it doesn’t save you time, make you money, or give you a clear answer, it doesn’t belong in your business.
Aesthetic authority
Integrity should look the part. We combine surgical precision with high-fidelity design because your aesthetic is the first signal of your technical authority.
Operational clarity
If your information is scattered across five different places, you aren’t leading—you’re guessing. We put everything into one clean and clear dashboard so you can finally see the whole board.
The human element: build + manage
At the end of the day, we’re building for people who are tired of complexity.
We work with you – not “send us a ticket and wait 48 hours.” We’re your partners, your technical gut-check, and your on-call AI product team. We don’t just design your custom tools and walk away; we offer to manage them for you as a service and support you on your AI strategy.
No bots. Contact a real person.
We actually answer our own emails. Book a call, take a meeting, or start a partnership to deploy your bespoke AI infrastructure.