Question 1

What is Hyper Brand Tracker, and who is it for?

Accepted Answer

Hyper Brand Tracker is an AI visibility platform for brands, retailers and agencies. It measures how selected AI models mention, describe and recommend your brand and products in response to relevant customer questions.

Compare competitors, explore cited sources, track sentiment and monitor changes over time. Use the platform with your internal team or combine it with Hyper Agency’s full-service support to turn findings into improvements.

Question 2

Is Hyper Brand Tracker an alternative to Profound, Peec AI or Otterly?

Accepted Answer

Yes. Hyper Brand Tracker is an alternative to Profound, Peec AI and OtterlyAI for brands, retailers and agencies tracking their visibility in AI search.

A key difference is that Hyper Agency delivers the full end-to-end service behind the software. We measure your visibility, diagnose gaps, implement improvements and keep refining the work – bringing strategy, our own software, website development, design, content and technical SEO together in one team. Choose the platform for your internal team or let Hyper manage the complete service for you.

A core feature is our 1,000 parallel prompt runs per query during each audit cycle. Repeated testing helps measure how consistently AI models mention and recommend your brand and products, rather than relying on a single response. The platform combines these benchmarks with competitor comparisons, sentiment analysis, cited-source tracking and a built-in AI analyst.

Question 3

Can Hyper Agency manage the tracking and implement improvements?

Accepted Answer

Yes. Hyper Agency can manage your prompt strategy, tracking setup, analysis and ongoing improvements. Our team investigates the findings and carries out website development, design, content, technical SEO, structured data and integration work according to your agreed scope.

Our approach follows five steps – measure, diagnose, fix, validate and commercialize. We establish a baseline, prioritize opportunities, implement changes, evaluate progress and improve the path from discovery to enquiry or purchase. Subsequent tracking cycles help us refine the work as your business and AI platforms evolve.

Question 4

Can Hyper Brand Tracker monitor individual products and SKUs?

Accepted Answer

Yes. Hyper Brand Tracker can monitor individual products and SKUs, as well as brands and categories. We help build prompts around the customer needs, comparisons and purchase considerations relevant to those products.

This lets you assess whether sampled AI responses recommend your products for specific needs, which competitors appear alongside them and how recommendations change. Start with priority products or one category, establish a baseline and expand without tracking your entire catalog from day one.

Question 5

How do you build our prompt strategy across markets and languages?

Accepted Answer

Hyper Agency works with your team to build a prompt strategy around your products, target markets and the questions customers ask when considering a purchase. We help define product-specific prompts covering customer needs, category discovery, comparisons and purchase considerations.

You can select one or multiple regions. Prompts run in the language of the selected region, while broader international coverage uses English.

The aim goes beyond checking whether your brand is mentioned. We assess whether AI responses recommend your products in commercially relevant situations. We guide the setup so you understand what you are measuring and why it matters, keeping a consistent core prompt set for comparisons over time and adding new prompts as your priorities evolve.

Question 6

Which AI models are included, and why do you run 1,000 tests per query?

Accepted Answer

Hyper Brand Tracker supports models from OpenAI, Anthropic, Google, Perplexity, xAI, DeepSeek, Mistral and Qwen. The base package includes four selected models, with 1,000 parallel prompt runs per query distributed across those models during each audit cycle. Additional models increase the total number of runs beyond 1,000.

AI models can answer the same question differently across repeated runs. Repeated testing helps measure how consistently your brand and products appear and are recommended, rather than relying on a single response. Results remain specific to the prompts, models and settings tested.
We help select models relevant to your audience and objectives, with availability and versions confirmed during setup.

Question 7

Can agencies use Hyper Brand Tracker to manage multiple clients?

Accepted Answer

Yes. Hyper Brand Tracker supports separate client workspaces with access assigned to designated teams. Agencies can track client brands and products, compare competitors and use analysis and exports in client reporting.

Hyper Agency can also support prompt strategy, interpretation and implementation alongside your agency team. Client coverage, users and service requirements are agreed during setup.

Question 8

How much does Hyper Brand Tracker cost, and how do we get started?

Accepted Answer

Hyper Brand Tracker starter plans begin at €249 per month. Pricing depends on your tracking scope, selected models, audit requirements and level of support. Managed implementation and ongoing agency services are scoped separately.

We provide guided onboarding and training before your team begins using the platform. You’ll meet the people behind the product and know who to contact when you need support.

We can also help you define your priorities, develop your prompt strategy and configure the platform around your business.

Credit card payments and invoicing are available, with monthly or yearly billing arrangements.

Question 9

How is Brand Tracker data collected, and how often is it updated?

Accepted Answer

Hyper Brand Tracker runs defined prompts through selected model APIs and analyzes the responses for brand and product mentions, recommendations, sentiment and available citations.

Scheduled monthly benchmark audits provide a new snapshot of your performance, with additional on-demand runs available according to your agreed scope. Comparing cycles helps assess changes and review progress after improvements.

The data reflects the prompts, model versions and settings used in each audit. Responses in consumer apps can differ because of web-search settings, personalization, location and conversation history.

Question 10

What do visibility, recommendations, sentiment and citations tell us?

Accepted Answer

Hyper Brand Tracker measures different aspects of how your brand appears in sampled AI responses:

Visibility: How often your brand appears. Our Share of Model metric is calculated as responses mentioning your brand divided by total responses analyzed, multiplied by 100.

Recommendations: Whether your brand or product is suggested for the customer need expressed in the prompt. A mention alone does not mean a recommendation.

Sentiment: How your brand is described, scored from -100 for strongly negative language to +100 for strongly positive language, with 0 representing neutral language. This is our analysis of the response, not an internal AI platform rating.

Citations: The domains and exact URLs referenced in tracked responses, where citations are provided. Source Gap analysis highlights cited sources associated with competitors where your brand is absent, helping guide further research, content and outreach.

Together, these measures help explain both how often you appear and the context of that visibility. They describe the tested sample, rather than your share of all AI searches or every source that influenced a model.

Question 11

How does the built-in AI analyst help with analysis and reporting?

Accepted Answer

Hyper Brand Tracker’s built-in analyst lets you ask questions about your current and historical tracking data. Explore where visibility has changed, which competitors appear more often, how sentiment differs between models and which sources are being cited.

The analyst helps explain patterns and identify areas to investigate. You can copy or download analysis and graphs for presentations and client reporting, with Excel/CSV datasets and PDF exports also available.

Question 12

How does Brand Tracker support AIO and GEO alongside existing SEO tools?

Accepted Answer

Hyper Brand Tracker supports AI search optimization (AIO) and generative engine optimization (GEO) by measuring how your brand and products appear in sampled AI responses. Competitor comparisons, sentiment and cited sources help identify priorities for content, product information and further technical investigation.

It can work alongside SEO platforms such as Semrush or Ahrefs, which support activities including keyword research, backlink analysis, website audits and traffic reporting. Some also offer AI visibility features.

Your team can use Brand Tracker’s findings to guide improvements, or engage Hyper Agency to implement the work. Later tracking cycles help assess changes alongside your broader SEO and business performance.

What you get	RECOMMENDED Hyper Brand Tracker	SEO platforms with AI tools (such as Semrush / Ahrefs)	AI visibility platforms (such as Profound / Peec AI)
AI visibility tracking	Brand and product-level tracking	Available through AI tools	Core platform focus
Sentiment & context	Sentiment analysis and product-focused recommendation insights	Varies by tool and package	Varies by platform and package
Repeated testing	1,000 runs per query in each monthly audit Across four models in the base package	Semrush: daily prompt tracking Ahrefs: daily, weekly or monthly checks	One run per prompt, per model, per day under documented standard tracking
Citation tracking	Cited URLs, domains and competitor source gaps	Available; detail varies	Available, including URL-level tracking
Guided prompt strategy	Hyper can build your prompt strategy around your products, markets and customer buying decisions	Tools to research, select and track prompts	Tools to create, organize and track prompts
Implementation	Software + optional full-service agency delivery Strategy, design, development, content & technical SEO	Software platforms	Software platforms

Unlike other AI search software, we are a full-hands on partner that can manage the product, and fix the problem.

“Hyper helps us thrive in the new marketing paradigm of AI Search. Using their Hyper Brand Tracker, we gain continuous insights to stay ahead and secure new business. Highly recommended for any team seeking genuine AI visibility data.”

“The Hyper Brand Tracker has elevated how we approach AI visibility and digital growth. It gives us the exact data we need to optimize and execute at a level that creates measurable impact.”

“Hyper Agency is our dedicated innovation arm, and products like Hyper Brand Tracker, give us our tactical AI edge. It provides the deep data and surgical execution our clients demand to win in the recommendation economy.”

Engine architecture & dynamic coverage

System identity & category

Data collection & stress-test methodology

Core metrics & scoring methodology

Monitoring cadence & operational capabilities